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Vibrant wellbeing across wairua, hinengaro, manawa, tinana.

Strong, connected and supportive whānau relationships.

Active cultural and communal participation across hapū, iwi and marae.

Confident in both Māori and modern worlds.

Innovative, resilient, and future-focused.

Living with dignity, integrity, and cultural pride.

Spiritually connected and aligned in all areas of life.

Recognising and valuing the unique potential of each individual.

Horouta Whānau Ora represents the strength and unity of our people, woven through the philosophies of Mana Motuhake. Our Tauihu tohu, designed by Tohunga Mark Kopua, depicts the maroro (flying fish) leaping before the tauihu, symbolising those who rise ahead, using the collective strength of the waka to move forward.
It embodies our journey from darkness to light, from potential to purpose, and from dependency to empowerment. Our brand reflects our whakapapa, our resilience, and our enduring belief that every whānau can thrive when connected to their cultural foundations and collective power.

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